Capturing the emotion

Research showed that modern mums are working mums, determined to be role models for their children, but also wracked with feelings of guilt because of leftover outdated views that a mother's full-time job should be at home. And while no one disputes that breast is best, some mums do need a little extra help now and then, notwithstanding the immense pressure to exclusively breastfeed.
We developed an emotive video telling the story of one boy's upbringing from baby to toddler to illustrate the dedication and love mothers, fathers and grandparents give their children – demonstrating that bringing up a child in today's world really is a team effort.

BEHIND THE SCENES