NEED FOR SPEED
In the world of food delivery, speed is everything. Foodpanda needed to get a TVC to air in 3 weeks, as they anticipated new competitors entering the market imminently. On a streamlined budget, M&L's in-house production team developed a result-driven spot that delivered on world-class production values – and app downloads.
WHAT'S FOR DINNER?
It's a universal question – a cultural moment particularly common in Hong Kong and Singapore, cities bursting with various restaurants. The “what's for dinner” dilemma was honed in on through a detailed research and insight process to address the needs of these markets' consumers and raise foodpanda's brand awareness among them. The campaign was activated through a TVC and “wheel of fortune” food wheel that both positioned foodpanda as the solution to that universal question.