ELEVATING THE EDITORIAL CONTENT
Our research showed that most CPAs are leaders in their companies who are frequently travelling. We developed fully responsive, digital editorial content for time-poor professionals on the go, anywhere, anytime.
Making the complex compelling
The Hong Kong Institute of Certified Public Accountants is a statuary body and the only organization authorized by law to register and grant practising certificates to CPAs in Hong Kong. M&L built a publishing strategy that engages all stakeholders, member segments, business and the public at large with a human-focused content strategy. A Plus is a communication channel that provides vital commentary, insight and thought leadership for those in the profession through authoritative and relevant content.