The Hong Kong Institute of Certified Public Accountants needed compelling content to bring accountancy to life for accountants and a wider audience. It was an industry-specific brief that would daunt many agencies, but our dynamic journalists and creatives relished the challenge and won awards for the client.


Our research showed that most CPAs are leaders in their companies who are frequently travelling. We developed fully responsive, digital editorial content for time-poor professionals on the go, anywhere, anytime.

Making the complex compelling

The Hong Kong Institute of Certified Public Accountants is a statuary body and the only organization authorized by law to register and grant practising certificates to CPAs in Hong Kong. M&L built a publishing strategy that engages all stakeholders, member segments, business and the public at large with a human-focused content strategy. A Plus is a communication channel that provides vital commentary, insight and thought leadership for those in the profession through authoritative and relevant content.