INSPIRING A YOUNGER TRAVELLER
With the travel sector facing a challenging environment, Kuoni took the opportunity to redefine its conversation with existing customers and new customer segments. M&L works closely with Kuoni to define its “perfect moments” core brand promise, with a strategy that not only draws from the company's foundations of a long brand heritage and excellent service offering, but speaks in a relevant way to the modern traveller.
THE PROCESSDiverse, inspiring and elevated content showing the breadth of tours on offer with Kuoni
CRM & SOCIAL CONTENT
Engaging newsletters and a plethora of social stories
Truffle hunting in Croatia, snow-scapes in Slovenia and canal-side strolls in Venice all came together to create an immersive, beautiful and intriguing depiction of Kuoni's tours
ELEVATED PRINT ADS
Inspiring readers through enigmatic imagery and resonating messages