EVERYTHING ILLUMINATED

Megaman is a company that is at the forefront of lighting innovation, but found the spotlight was occupied by their better-known competitors. When working with household brands, especially in a sector with such narrow product differentiation, we believe it's crucial to show how a brand can turn a house into a home. To showcase their smart lighting products in a smart yet easy to understand way, and to build an instantly relatable brand voice, we helped the client develop content that demonstrated the real human benefits of their technology.

PUNCHY, STORY-TELLING MOTION GRAPHICS