Joint to Joint
When mum, dad, daughter, son and even grandma are non-stop, you need peace of mind for your joints. We built relatability and credibility for MOVE FREE in a crowded marketplace by tapping into well-known celebrity mums and celebrity dads. Our content, which ran on TV and social media in both Hong Kong and Taiwan, related to the customer's needs to not only take care of their own joints, but also care for the joints of those they provide care for – be they a child or a parent.
ASPIRATIONAL YET RELATABLETVCs that resonated with the audience through imagery that was elevated but every-day