Making luggage aspirational

With a long company heritage and already very high brand recognition, Samsonite needed help telling its brand story in an increasingly crowded marketplace. Although many people knew of the brand and the quality of its products, many were yet to build an emotional connection with the brand in a category with a potential to be hugely inspirational. We help the client build an aspirational traveler's lifestyle through content that can be used throughout the consumer journey from online to point of sale, while reinforcing the brand's core values of quality, functionality and innovation.