Perfecting the journey for movers and makers

TUMI wanted to make its brand less functionally driven and more emotionally engaging by telling the stories of Global Citizens – their customers who are movers and makers traversing the globe in pursuit of their passions. M&L worked with TUMI across Asia to develop a 360 degree strategy and content that engaged Asian audiences with the Global Citizen campaign in a locally relevant way. The campaign encompassed every touch point along the consumer journey, including traditional and digital content as well as on-the-ground activation in malls and stores.

GLOBAL CITIZENS

As part of its Global Citizens campaign, TUMI needed video and other content produced across Asia. We deployed our in-house creative and video production team to deliver world-class production values under a limited budget.

ADVERTORIALS

THE LIFE AND SOUL OF THE USERS

As part of the Voyageur Backpack campaign we created a series of lifestyle videos showcasing the collection's users and their lifestyles.

IMPACTFUL KEY VISUALS

Aspirational yet down-to-earth, we created a range of product visuals for use across print, digital and social.

SOCIAL CONTENT